Pokémon GO’s popularity shows no signs of stopping as the app is now being used more than Facebook on a daily basis, say new reports. The mobile game, which uses augmented reality and GPS data, is the most downloaded app during the first week of its launch on Apple’s App Store as well.
During its first week, Pokémon Go users spent 75 minutes per day playing, versus only 35 minutes on the Facebook app, Forbes.com reported citing report gathered from 7Park Data — pulled from a multi-million panel of anonymous US Android users. Earlier data from SimilarWeb had showed the app was already showing more time spent than WhatsApp, Instagram, Facebook Messenger; all well-established apps with WhatsApp and Facebook Messenger boasting of 1 billion monthly active users.
When comparing daily usage the week before and the week after Pokémon Go’s release, 7Park Data discovered that the game caused daily usage for YouTube to drop by nine per cent and daily usage of Snapchat to drop by 18 per cent, the report said.
The augmented reality game has also become the most downloaded mobile app in its first week of release in the history of the app store, The Verge reported citing confirmation from Apple.
Analysts also said that Apple can make close to $3 billion in revenue from the Pokémon Go craze as users will buy “PokéCoins” from its app store. A pack of 100 PokéCoins costs 99 cents in Apple’s app store, but there are bigger packs, costing more.
Pokémon GO was also declared the biggest mobile game in US history during the first week of launch, according to data from SurveyMonkey. Data from SimilarWeb showed the game is bigger than Tinder when it came to total install base on Android phones in the US.
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SurveyMonkey’s data also shows Pokémon GO in the US has more daily active users (DAUs) than CandyCrush Saga did in 2013 and it crossed crossed 20 million DAUs in just a couple of days since launch.
Pokémon GO attracted more users than Twitter within three days of its release and it rose to the top of App Store revenue charts. SurveyMonkey’s Data also showed Pokémon GO could cross Snapchat and Google Maps in terms of daily active users.