Chinese internet and technology conglomerate LeEco has launched a new video membership brand targeted at young consumers at the San Diego International Comic-Con (SDCC) held between July 21 and 24 at the San Diego Convention Centre in the US.
The “Letv membership for Z-Generation” was launched on July 22 at an event hosted by famous talk show comedian Joe Wong.
It aims to bring a wide range of online, offline and online-to-offline membership privileges and benefits, including free movie tickets, priority to buy movie and TV show merchandise, fan events, birthday package, production site visits, offline parties, movie previews, and participation in cast selection and crowdfunding.
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LeEco has entered into a strategic cooperation agreement with American film production/distribution studio Lionsgate to license content from its Comic-Con HQ streaming service, under which “Letv membership for Z-Generation subscribers” can view hours of exclusive content.